The augmented reality (AR) Market size is expected to reach USD 100.24 billion by 2024, according to a new report by Grand View Research, Inc. The AR market is expected to witness a substantial growth owing to advances in hardware technologies and sophisticated mobile software. Emerging trends such as mounting convergence between wearable devices, AR, and Internet of Things (IoT) are anticipated to drive demand. The convergence amongst these technologies is expected to provide more interactive and immersive user experience. AR has been used efficiently in marketing and PR initiatives for television, motion picture and other media promotional campaigns. Hence, growing adoption of AR technology by the entertainment sector is projected to drive the market over the forecast period. Rising conceptualization in entertainment-related plans is observed as a lucrative opportunity for the industry. For example, Magic Leap, an augmented reality company, is developing a technology called as Dynamic Digitized Lightfield Signal that shines on the retina of the user and allows interaction between fictional characters and the real world. Full Research Report On Global Augmented Reality Market Analysis: www.grandviewresearch.com/industry-analysis/augmented-reality-market Further key findings from the report suggest:
www.grandviewresearch.com/industry/emerging-and-next-generation-technologies Grand View Research Inc. has segmented the global augmented reality market on the basis of component, display, application, and region: Augmented Reality(AR) Component Outlook (Revenue, USD Million, 2014 - 2024)
www.grandviewresearch.com/press-release/global-augmented-reality-market About Grand View Research Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare. For more information: www.grandviewresearch.com
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