San Francisco, 13 December 2018 - The global chocolate confectionery market is anticipated to reach USD 154.5 billion by 2025, according to a new report by Grand View Research, Inc. Recent approvals of factor concentrate by regulatory bodies, favorable government initiatives and mandates, and rising adoption of prophylaxis treatment are the key factors that are driving the market growth.
The Chocolate Confectionery market growth is anticipated to increase due to favorable impact of advertising. Chocolate confectionery manufacturing companies conduct several marketing & promotional activities to increase the outreach of their products amongst their targeted end user segments. In addition, appealing packaging of products, innovative branding activities and promotional events increase the demand for chocolates amongst consumers. Gift packages with chocolates, products targeting holiday and festival seasons, “healthy snack sized” products are very popular amongst parents and children who constitute a major end user segment. Moreover, marketing strategies targeting kids is gaining momentum in this market. For instance, Ferrero India has initiated several marketing activities to promote the sales of its Kinder Joy chocolates. The company has focussed on branding the products keeping kids as the target audience. The company has introduced the kinder toys within the chocolates and strategies such as blue chocolates and pink chocolates aimed at boys and girls respectively. In addition, the company also has conducted several marketing events. For instance, in the 2016, the company initiated an innovative platform for storytelling, namely ‘The Kinder Joy story station’ to increase brand engagement. This platform resulted in the company receiving over 2.2 million calls in three months. Such advertising and marketing strategies are bound to increase the demand for chocolate confectionery products over the forecast period. To request a sample copy or view summary of this report: www.grandviewresearch.com/industry-analysis/chocolate-confectionery-market Further key findings from the study suggest:
Chocolate Confectionery Product Outlook (Revenue, USD Million, 2014 - 2025)
www.grandviewresearch.com/press-release/global-chocolate-confectionery-market About Grand View Research Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare. For More Info: www.grandviewresearch.com
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